23 October 2009
Top 10 (+1) Cycling Brand Logos12
I know there are a lot of designers in the Boutique Cycles community, so I thought i would construct a Top ten list of inspirational cycling logos. These logo’s are my personal favs, i know Cameron and Matt will have there own take too. It would be good to get some feedback and see what other people like too. The logo’s are not necessarily reflective of how good the product or the overall brand is, but normally a good logo is the foundation of a good brand as we all know. There are so many good ones it was really hard to choose, so hard i had to put in 11 not 10! Anyhow here goes…
I’m a sucker for fat type and Cinelli has it in buckets. I love the wings on the “C” too which can be used on it’s own. Simple and perfect.
Rapha is a beautifully formed script that just oozes class.
The stencil style of yetis logo is appealing to me. The shapes all seem to just work so well together. This logo means business.
It’s not the most perfectly crafted logo but i used to spend my days as a kid redrawing it just for fun. So it means a lot to me.
Cervélo’s logo is just fluid and is the perfect mark for a quality brand.
Some people don’t like this logo, but i think it works well. I love the letter “k”, it’s so distinctive. It’s a touch Star Trekky but i don’t care.
I couldn’t find a decent image of the logo on it’s own. But Dean’s primitive shapes are just plain cool. It’s a shame they updated it in recent years. This logo is circa 1990.
Onza’s mark is plain rad, i bought the tyres and grips just for the logo. Their product was actually pretty good too.
Classic and timeless, this logo is probably as famous as cycling itself!
I love the chopped type, just works so well. And the logo looks hot on the bikes.
I couldn’t leave this logo out so it made number 11. Rock Shox has stood the test of time. Your eye just flows through the shapes effortlessly. Love it.